top of page
PROJECTS
These projects hold a special place in my heart, as they represent moments of collaboration and connection with incredible creative minds. The synergy and support within our team have made these experiences truly memorable and impactful. I am grateful for the opportunity to work alongside such talented individuals, as together, we have lifted each other up and brought our shared visions to life.
These projects remind me that beauty is not created in isolation but through the power of teamwork and inspired creative leadership guiding the way. They serve as a reminder of the meaningful and important role we play in shaping the world around us.
(BE)FRIEND: The Power of Friendship: How Female Bonds Amplify Female Leadership
Embarking on a transformative journey, the collaboration between Underclub and genEquality celebrates the profound impact of female friendship on success. It all began with a vibrant gathering in November, where diverse female leaders from various sectors convened for engaging dialogues on empowerment, vulnerability, and mutual support. This event catalyzed our collaborative efforts, igniting a shared passion to amplify the voices of women and foster a culture of empowerment.
Following this inspiring event, artist Zuzu Perkal crafted the (BE)Friend artwork, beautifully capturing the essence of our conversations. This visual representation serves as a powerful reminder of the strength found in women supporting each other. Additionally, our collaboration unveiled "friendship fuchsia," a color symbolizing the journey of friendship, based on data analysis from genEquality's "Shades of Equality" showing the time it takes for two people to transition from friends to best friends.
In February, this collaboration reached new heights when Underclub and genEquality were offered a panel discussion at SXSW's Culture Track series. Titled "The Power of Friendship: How Female Bonds Amplify Female Leadership," the panel delved into insightful discussions of the power of friendship led by myself alongside genEquality's Founder, Sherry Hakimi, and panelists Reema Sampat and Wendy Davis.
Throughout this collaboration, we remained committed to cultivating a community of women supporting women, starting with intimates. Collaborations with female designers, creatives, and artists showcased empowering partnerships among women. Our initiatives with female-owned businesses drove positive change and supported the growth and empowerment of women everywhere.
In essence, our project exemplified the mission of championing empowerment and support, encouraging women to uplift and empower one another as they navigate their paths to success.
Following this inspiring event, artist Zuzu Perkal crafted the (BE)Friend artwork, beautifully capturing the essence of our conversations. This visual representation serves as a powerful reminder of the strength found in women supporting each other. Additionally, our collaboration unveiled "friendship fuchsia," a color symbolizing the journey of friendship, based on data analysis from genEquality's "Shades of Equality" showing the time it takes for two people to transition from friends to best friends.
In February, this collaboration reached new heights when Underclub and genEquality were offered a panel discussion at SXSW's Culture Track series. Titled "The Power of Friendship: How Female Bonds Amplify Female Leadership," the panel delved into insightful discussions of the power of friendship led by myself alongside genEquality's Founder, Sherry Hakimi, and panelists Reema Sampat and Wendy Davis.
Throughout this collaboration, we remained committed to cultivating a community of women supporting women, starting with intimates. Collaborations with female designers, creatives, and artists showcased empowering partnerships among women. Our initiatives with female-owned businesses drove positive change and supported the growth and empowerment of women everywhere.
In essence, our project exemplified the mission of championing empowerment and support, encouraging women to uplift and empower one another as they navigate their paths to success.
Strips & Bonds: Amber Vittoria
Embodying creativity and empowerment, our partnership with Amber for the Strips & Bonds collection is a milestone in wearable art. This collaboration merges Amber's artistic brilliance with Underclub's expertise, resulting in a fusion that inspires confidence in every wearer.
Celebrating partnership, Strips & Bonds reflects our shared vision where art and fashion intersect to empower women. Our journey together has been marked by collaboration and innovation, culminating in a collection that uplifts and unites women worldwide.
Celebrating partnership, Strips & Bonds reflects our shared vision where art and fashion intersect to empower women. Our journey together has been marked by collaboration and innovation, culminating in a collection that uplifts and unites women worldwide.
Dressed Up Darlin': Beth Jones
In spearheading the captivating collaboration known as "Dressed Up Darlin'," I recognized the opportunity to unite Underclub and Beth Jones of B. Jones Style in a venture that would redefine lingerie with a vintage flair.
Beth's timeless style, influenced by vintage finds and daily outfit posts on Instagram and TikTok, perfectly complemented Underclub's commitment to empowering women through versatile and luxurious lingerie options.
This collaboration celebrated individuality and offered a fresh perspective on lingerie design, embracing the beauty of every moment, whether it was a night out or a cozy day at home.
Beth's timeless style, influenced by vintage finds and daily outfit posts on Instagram and TikTok, perfectly complemented Underclub's commitment to empowering women through versatile and luxurious lingerie options.
This collaboration celebrated individuality and offered a fresh perspective on lingerie design, embracing the beauty of every moment, whether it was a night out or a cozy day at home.
Beauty Unbounded
In my vision of the campaign, "Beauty Unbounded" is more than just a statement; it's a celebration of diversity and empowerment. Our latest lingerie collection embodies this vision, welcoming individuals of all backgrounds, body types, ages, and identities. From sultry lace to sleek silks, each piece is meticulously crafted to uplift and empower, regardless of age or body stage in life.
Welcome to a world where beauty knows no boundaries, diversity is embraced, and empowerment reigns supreme in our celebration of "Beauty Unbounded."
Welcome to a world where beauty knows no boundaries, diversity is embraced, and empowerment reigns supreme in our celebration of "Beauty Unbounded."
Intimacy & Connection with Miki Ash
In a celebration of empowerment and self-expression, Underclub joined forces with Miki Ash and her transformative wellness platform, The How app.
Dedicated to empowering women beyond lingerie, this partnership brought forth a curated selection of daily self-care rituals meticulously crafted by Miki herself, an esteemed artist and wellness expert.
Together, we embarked on an intimate photoshoot capturing the harmonious synergy of movement, art, and connection. This collaboration embodied empowerment and served as a poignant reminder of the profound fulfillment found in those cherished, intimate moments of self-connection.
Dedicated to empowering women beyond lingerie, this partnership brought forth a curated selection of daily self-care rituals meticulously crafted by Miki herself, an esteemed artist and wellness expert.
Together, we embarked on an intimate photoshoot capturing the harmonious synergy of movement, art, and connection. This collaboration embodied empowerment and served as a poignant reminder of the profound fulfillment found in those cherished, intimate moments of self-connection.
Bouquets and Briefs
Introducing "Bouquets and Briefs," a concept born from the vision of intertwining femininity and beauty with flowers and women. Originating from a photoshoot with Underclub, this concept marries floral arrangements with lingerie-clad women, creating a powerful connection between nature's beauty and the strength of femininity.
From this concept emerged the "body alter" concept, which recently came to life at Underclub's "In Love With You" event—a night of empowering celebration. Bathed in soft hues and soothing melodies, this transformative journey invited attendees to construct a personal altar—a tangible celebration of their unique path to self-empowerment. Embracing the beauty of their bodies and the power of self-love, guests experienced an enchanting evening dedicated to feminine strength and self-empowerment.
From this concept emerged the "body alter" concept, which recently came to life at Underclub's "In Love With You" event—a night of empowering celebration. Bathed in soft hues and soothing melodies, this transformative journey invited attendees to construct a personal altar—a tangible celebration of their unique path to self-empowerment. Embracing the beauty of their bodies and the power of self-love, guests experienced an enchanting evening dedicated to feminine strength and self-empowerment.
Romanticize the Mundane
Transforming the ordinary into the extraordinary, "Romanticize the Mundane" is a captivating collection that infuses allure and elegance into everyday moments. Shot in January, this series celebrates the beauty found in the mundane, turning ordinary instances into empowering experiences through the lens of sensual lingerie. Elevate the mundane with lingerie that makes you feel good, and step into each moment with confidence and allure.
Painted Canvas: Sarah Kitchen
In a fusion of creativity and empowerment, Underclub teamed up with Kilo Brava, female-owned lingerie powerhouse to showcase the captivating artwork of Sarah Kitchen.
Sarah's print, adorning each piece of lingerie, celebrates femininity, healing, and forward momentum. Embrace the empowering energy of her artwork as you embody resilience and progress in every wear.
Reflecting on her artistic journey, Sarah shares, "I was thrilled to create a piece of art that ultimately would be on other people's bodies. The painting I chose represents femininity and movement, symbolizing my sister, healing, and moving forward. Art is raw and real; you cannot hide from what your inner artist creates."
Inspired by Sarah's vision, I worked closely with her to turn her vibrant painting into a dynamic print for this collection, ensuring that each lingerie piece radiates the same empowering energy and embodies the essence of resilience and progress.
Sarah's print, adorning each piece of lingerie, celebrates femininity, healing, and forward momentum. Embrace the empowering energy of her artwork as you embody resilience and progress in every wear.
Reflecting on her artistic journey, Sarah shares, "I was thrilled to create a piece of art that ultimately would be on other people's bodies. The painting I chose represents femininity and movement, symbolizing my sister, healing, and moving forward. Art is raw and real; you cannot hide from what your inner artist creates."
Inspired by Sarah's vision, I worked closely with her to turn her vibrant painting into a dynamic print for this collection, ensuring that each lingerie piece radiates the same empowering energy and embodies the essence of resilience and progress.
Blushing Poppies: Siobhán O'Dwyer
In orchestrating the captivating collaboration between Underclub and Siobhán O'Dwyer in Blushing Poppies, I aimed to bring a touch of enchantment to the world of lingerie.
Inspired by the mesmerizing European poppy fields, Siobhán's dreamy artwork adorns a playful bralette set in this collection. Shot in a studio with Siobhán modeling against her projected artwork, this fusion of femininity and charm brings wearable art to life, inviting you to embrace the bold energy of Blushing Poppies and indulge in the beauty of this extraordinary collaboration.
Inspired by the mesmerizing European poppy fields, Siobhán's dreamy artwork adorns a playful bralette set in this collection. Shot in a studio with Siobhán modeling against her projected artwork, this fusion of femininity and charm brings wearable art to life, inviting you to embrace the bold energy of Blushing Poppies and indulge in the beauty of this extraordinary collaboration.
bottom of page