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Blushing Poppies: Siobhán O'Dwyer

Project Type

Artist Collaboration


June 2023


Creative Director, Lead Designer, Brand Partnership Coordinator


Marketing, Social Media, Website


Chie Endo

In orchestrating the captivating collaboration between Underclub and Siobhán O'Dwyer in Blushing Poppies, I aimed to bring a touch of enchantment to the world of lingerie.

Inspired by the mesmerizing European poppy fields, Siobhán's dreamy artwork adorns a playful bralette set in this collection. Shot in a studio with Siobhán modeling against her projected artwork, this fusion of femininity and charm brings wearable art to life, inviting you to embrace the bold energy of Blushing Poppies and indulge in the beauty of this extraordinary collaboration.

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