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Dressed Up Darlin': Beth Jones

Project Type

Creative Collaboration


August 2023


Creative Director, Lead Designer, Brand Partnership Coordinator


Marketing, Social Media, Website


Daniel Cavazos

In spearheading the captivating collaboration known as "Dressed Up Darlin'," I recognized the opportunity to unite Underclub and Beth Jones of B. Jones Style in a venture that would redefine lingerie with a vintage flair.

Beth's timeless style, influenced by vintage finds and daily outfit posts on Instagram and TikTok, perfectly complemented Underclub's commitment to empowering women through versatile and luxurious lingerie options.

This collaboration celebrated individuality and offered a fresh perspective on lingerie design, embracing the beauty of every moment, whether it was a night out or a cozy day at home.

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