Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Dressed Up Darlin': Beth Jones
Project Type
Creative Collaboration
Date
August 2023
Role
Creative Director, Lead Designer, Brand Partnership Coordinator
Channels
Marketing, Social Media, Website
Photographer
Daniel Cavazos
In spearheading the captivating collaboration known as "Dressed Up Darlin'," I recognized the opportunity to unite Underclub and Beth Jones of B. Jones Style in a venture that would redefine lingerie with a vintage flair.
Beth's timeless style, influenced by vintage finds and daily outfit posts on Instagram and TikTok, perfectly complemented Underclub's commitment to empowering women through versatile and luxurious lingerie options.
This collaboration celebrated individuality and offered a fresh perspective on lingerie design, embracing the beauty of every moment, whether it was a night out or a cozy day at home.
